Analytics & Optimization
How do you know what drives newsletter signups or donations? You have limited time and resources to create website content and fundraising campaigns. Wouldn’t it be great if you could track impact in real time, run A/B experiments directly on your website, and use the data from your testing to help optimize future fundraising efforts? That is where analytics and optimization comes in. Using tools like Google Analytics and Google Optimize, you can make sure that you’re maximizing your ROI.